Ineffective vs. Effective Marketing ROIs

Want to hear a story about a costly marketing mistake? Make-believe your name is Jack, it’s a warm summer day and in comes a call from an unfamiliar individual. “This is Joyce from Worldwide Business with Kathy Ireland. Kathy is impressed with your unique Box Latch™ gadgets and thinks they should be promoted all over the world. She is inviting you to come to California for an interview on her TV show highlighting sustainability products.” What would you do? Be flattered that...

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Box Latches™ Work Well for QA & Returns in Japan

A joy that comes from diverse distributors surfaced yesterday. During a Zoom conference yesterday our Box Latch™ distributor in Japan illustrated their method of promoting our family of products. In November 2019, CEO, Jim Wilson, met with Mr. Akira Muroaka (owner) and Mr. Yoshi Mitsushima (General Manager) of the Nippon Systems, Corp. (NPC) in Osaka, Japan During yesterday’s monthly Zoom conference, Mr. Mitsushima showed Jim how NPC is promoting Box Latches™ and Corner Clips. He said our Japanese people expect products to...

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Pack Expo & “Packaging World” Like Box Latch™ Products

PackExpo East turned out to be the perfect meeting place on March 4, 2020 for Jim Wilson, CEO of Box Latch™ products to meet Daniel Smith, Regional Manager of PMMI Media based in Chicago. PMMI is the parent company of PackExpo and their trade journal, Packaging World. During the meeting we confirmed that Packaging World Editor Emeritus, Pat Reynolds, is excited to be working with Carl Bartle at Wisconsin Packaging, Inc. in Green Bay, WI to flesh out a case study...

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“Packaging World” Likes Box Latch™ Products

On Wednesday, March 4, CEO of Box Latch™ products, Jim Wilson, met with Daniel Smith at PackExpo East. Daniel reached out to Jim a few weeks ago to see if our company had any unpublished case studies illustrating the value of using corrugate boxes to replace expensive plastic totes. The answer was, “We sure do.” That led to communications with Pat Reynolds, VP Editor Emeritus at PMMI Media Group and Packaging World. Watch for the notice reflecting the incredible on which Pat...

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Box Latch™ Products, COO Attends Wisconsin Association of Energy Engineers Meeting.

Box Latch™ Products, Jack Wilson – Co-Founder, Inventor & Chief Operations Officer, attended the Wisconsin Association of Energy Engineers February 25th meeting, hosted by Mercury Marine, Fond du Lac, WI. The tour of the world’s largest aluminum propeller manufacturing plant was enlightening. Of particular interest was witnessing the lost wax casting process. The experience was a real joy for Jack who is always interested in seeing how things are made.  Mercury Marine is one of the newest customers using our Corner...

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Will 2020 Become The Decade of Reuse, Reduce, Recycle?

As we enter the second decade of The New Millennium, environmental issues have been making headlines across the world. Most recently the catastrophic fires in Australia are front and center, reminiscent of California’s Camp Fire.  Its citizens are calling for action on climate change while its government seems to have its head in the sand. The world is waking up but nowhere more than in Australia. Founded in 1999, the Australian Packaging Covenant Organisation (APCO) has been taking a lead position...

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Box Latch™ Products Distributor In New Zealand

          CEEO Jim Wilson left the remarkable Wisconsin Economic Development Corporation (WEDC’s) Trade Venture in Australia on November 23, 2019. While in New Zealand, he visited the headquarters of Box Latch™ Products’ headquarters in Auckland on the North Island and their warehouse in Christchurch on the South Island. Ankit Kumar and the Primepac sales team were detailed on the breadth of the market for our existing and the new Box Latch™ Products that will...

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Box Latch™ CEEO Is In Australia Meeting with Key Staff at the Australia-Packaging-Covenant-Organization

Box Latch™ Products made by Eco Latch Systems is one of six companies with one or more participants in this week’s Wisconsin Economic Development Corporation® Trade Venture to Sydney and Melbourne, Australia. Since its inception, this public-private agency, created in 2011 by then Governor Scott Walker, has produced $2.1 billion in capital investment, much of it by growing exports from Wisconsin’s strong manufacturing community. The photo above shows Chief Executive and Export Officer (CEEO), Jim Wilson, and Phil Southam, the company’s...

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Box Latch CEEO Travels to Japan

After 3 Days in Korea Jim flew into Osaka’s Kansai International Airport. Mr. Yoshi Mitsushima met Jim in downtown Osaka and they took the train to the Nippon Systems HQ. Japan’s train and subway infrastructure is magnificent. Box Latch’s™ ability to re-use corrugate boxes multiple times before recycling was of particular interest to Nippon Systems. They were attracted to our Box Latch™ product line because their business priority consists of living by the 3Es: 1) environment (good for it), 2) ethnicity...

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Box Latch CEO Visits South Korean Distributor

Box Latch’s CEO Jim Wilson has just completed his visit with our new distributer Epackaging from Anyang-City, South Korea. They visited key customers and performed product training with the Epackaging staff. We encourage Korean companies to reach out to Epackaging to see how Box Latch Products can enhance productivity and sustainability in your business.

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